Sony continues to push the limits of display innovation and technology with the first production-model LCD HDTV to offer 240Hz high frame rate technology in its BRAVIA KDL-52XBR7 1080p LCD flat panel high-definition television. The Motionflow 240Hz algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames, producing remarkably crisp and natural motion and delivering exceptional motion detail in movies, sports and video games.

Advanced Contrast Enhancer (ACE) helps deliver a dynamic contrast ratio of 80,000:1. The BRAVIA Engine 2 fully digital video processor enhances all incoming signals to match the TV’s 1080p resolution. Sony’s new 3D Favorites Menu complements the Xross Media Bar graphical user interface, which has also been enhanced with integration of TV Guide’s program listing, providing easy access and navigation of content and menus through colorful thumbnails and logically placed icons. Rounding out the feature set is Digital Media Port (DMP) compatibility, which provides access to video and music from portable media devices like compatible Walkman and iPod players and other DMP accessories.

The models also can display digital photos and play digital music using a creative multi-plane 3D graphics slideshows from USB devices, as well as access photos from your PC in another room using Digital Living Network Alliance (DLNA) compliant devices via your home network. Inputs found on the KDL-52XBR7 include four 1080/60 24p HDMI connections (HDCP), two 1080/60p HD component inputs, a 1080/60p-capable PC input, and an Ethernet (RJ-45) port.

And with the gorgeous piano gloss black finish with floating glass accents, it will be the sharpest wall in your home.

The 52XVR7 is DMeX-enabled, so it is compatible with the BRAVIA Internet Video Link (BIVL). The BIVL module attaches to the back of the panel, and seamlessly streams on-demand entertainment including movies, TV programs, your favorite YouTube videos and a variety of other content not found on network or cable/satellite TV. The service connects to the Internet via your existing broadband Ethernet connection.

Product Features

* 16:9 Full HD 1080p Resolution Panel (1920×1080)
* Motionflow¿ 240Hz further enhances motion performance
* DMex¿ capable
* BRAVIA Engine¿ 2
* Advanced Contrast Enhancer circuit (ACE)

Technical Details

* Brand Name: Sony
* Model: KDL-52XBR7
* Display Technology: TFT active matrix
* Display Size: 52 inches
* Image Aspect Ratio: 16:9
* HDTV Compatible: Y
* Speakers Included: 2 speakers, Subwoofer
* Height: 34.4 inches
* Width: 49.6 inches
* Depth: 13.6 inches
* Weight: 93.7 pounds
* Refresh Rate: 240